About Us

Remember looking in the mirror and not recognizing the tired eyes staring back at you? At Lifyi, we understand that journey all too well. Our story began in 2021 when our founder, Sarah, a registered nurse for over 20 years, was struggling with the visible signs of stress and aging that appeared under her eyes despite trying countless high-end products.

Our Story

After years of 12-hour shifts at the hospital and raising two teenagers, Sarah noticed her under-eye area betraying her energy and spirit. Expensive creams left her with cakey makeup, while budget options did nothing for her dark circles and fine lines.

That's when the idea for Lifyi Vitamin C Balm was born.

Working with a team of dermatologists and skincare chemists, Sarah developed a simple yet effective vitamin C-infused balm specifically designed for women over 40. What started as a personal solution soon became a movement as colleagues and patients began asking about her suddenly refreshed appearance.

Our Mission

At Lifyi, we believe looking your age should be a choice, not an inevitability. Our mission is to help 1 million women rediscover their confidence by 2026 through effective, science-backed skincare that acknowledges the unique needs of mature skin.

We're not about false promises of looking 25 again—we're about helping you be the most vibrant, confident version of yourself at any age, starting with eyes that reflect your inner energy, not your stress.

Our Promise

Every Lifyi product is created with the understanding that your time is precious, your skin is unique, and your confidence is priceless. We formulate without harmful ingredients, test on real women (never animals), and stand behind our results with a satisfaction guarantee.

Because we believe that when you look in the mirror, you deserve to see the reflection of how you feel inside—vital, capable, and beautiful.